BET J has become Centric

Posted on September 29, 2009. Filed under: Television | Tags: , , , , , , |

BET JBET J was initially created in 1996 by Bob Johnson as a spin-off channel to BET called BET on Jazz. After a few years of being BET on Jazz, the network simply became BET Jazz. The initial focus on the network was to be everything to fans of jazz music.

Over time, the Jazz was dropped from BET Jazz and it was simply rebranded as BET J. Also, the focus shifted from jazz music to simply becoming another BET-type channel with music videos and reruns. The reruns that were shown on BET around two years ago are now aired on BET J.

Still, these reruns have built the network into a brand. For the past few years, though, BET has been facing serious competition from the Radio One-owned cable network, TV One. The network targets an older demographic of black people and they have eaten away at BET during its existence.

The eating away is supposed to stop sometime next month. Sometime in October of this year, BET J will make yet another change. BET J will be making the move from their current name to Centric. With this name change will bring some new programming, but some from BET J will remain.

Also, for the first time, this network will finally have a targeted niche as opposed to simply floating around out there. As Centric, the network will become the main rival to TV One, giving BET the freedom to continue to flirt with the younger audiences. They will now have more freedom with Centric taking on TV One directly.

While it has yet to be seen if this rebranding effort will be successful, the venture is backed by BET’s sister company, MTV. They plan to do everything in their power to take on TV One and begin eating away at their audience.

Yesterday, September 28, 2009, BET J officially became Centric.

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9 Responses to “BET J has become Centric”

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I watched the Centric station yesterday evening and was excited about the future programming. I visited you web site today to get additional information to share with my friends and family about this new and exciting TV station that will cater to ME!



Whats gonna happen to Soul Sessions..will that play on Centric? I LOVE that show.

will they ever put bet j (centric) on another satellite provider like dish network? I want to see the old episode of soul train and the soul train awards. Directv already have 3 african american stations (bet,centric,and TV One) while dish have just 1 (bet, which I hate and don’t watch) its not right for them to have both the adult and better version of black tv!

Centric is already on DISH Network and has been for most of this year. It’s only available in the Platinum HD package on channel 371.

will they ever put bet j (centric) on another satellite provider like dish network.l want to see the old episode of soul train and the soul train awards

Bullshit is what BET.
Give me TV1 anyday and everyday!
BET dont show good reruns: Half Half, Cosby Show, Different World, Girlfriends.

Hey TV1, you’re serious competition for BET. Now just be on basic cable like BET is and you will SURPASS
black EXPLOITATION Television.

Why can’t you guys follow your TV schedule as advertised? We enjoy watching Miami Vice…where was it tonight? You won’t keep viewers this way!!!!

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